Question 1: Discuss the importance of marketing research.
Question 2: Do you believe product managers are using it effectively on the Ford Fusion Hybrid?
Question 3: Does marketing research have any impact on the product's competitive advantage? Why or why not?
Question 4: Does market research factor into the distribution channel decision?
Question 5: How is market research included in the advertising process?
Question 6: Include whether or not you believe market research is conducted only at the beginning of the product life cycle and explain your rationale.