Questions:
1. Discuss the importance of determining value proposition to the consumer.
1.1 Relate the importance of the value proposition to competitive advantage with respect to the promotional strategies of a company.
4. Explain how the marketing mix is used to reach the target market.
4.1 Analyze whether a company maintains a competitive advantage in reaching its target market with respect to its promotional strategies.
10. Compare and contrast various factors that influence promotional strategies.
10.1 Explain how a company uses mass communication (advertising and publicity), personal selling, and sales promotions as elements within its promotional strategies.
Attachment:- marketing.rar