Discuss the impact of christmas creep on a retailers, Operation Management

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Discuss the impact of christmas creep on a retailers

Case 1 : Making Every Day Seem Special

1. Discuss the impact of “Christmas creep” on a retailer’s overall promotional strategy?

2. How can retailers address the impact of the game of chicken in the timing of their promotions?

3. Do you agree that the Christmas creep phenomenon will be a long-term phenomenon? Why or why not? What do you recommend that retailers do?

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Operation Management: Discuss the impact of christmas creep on a retailers

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Operation Management: Discuss the impact of christmas creep on a retailers

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