Discussion Post: DRIVING THE FUTURE
How autonomous vehicles will change industries and strategy?
• Choose an industry you understand and explain how autonomous vehicles might impact the industry, Think about a "to-be" new opportunity that AVs enable and briefly explain your idea using Kim and Mauborgne's Eliminate- Reduce-Raise- Create Grid.
• Is autonomous driving technology a Blue Ocean opportunity? Why or why not?
• Use AV to illustrate the difference between disruptive and Blue Ocean Strategy, and to discuss the growth model in terms of market-creating strategy.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.