Discuss the greatest challenges to sound decision-making


This assignment asks you to use decision making using social influence, persuasion and risk taking that went awry.
Examine a time when you were involved in decision making that went awry as a result of protocols, social norms or persuasive techniques. If you do not want to use an example from your business or personal experience you can base your assignment on a journal article of your selection. Here are some key words to help you find an article for this assignment:

Decision making

  •   Risk taking
  •   Persuasion
  •   Social heuristics

Write a 5–6 page paper in Word format that addresses the following:

Describe a decision-making scenario using your business experience, personal decision making or cited journal article; include an example of the decision-making process, why it was a risk, how persuasion was used, and what the social heuristics were.

Explain the incentives that caused others to support the decision and identify why these incentives were selected.

Identify the risks and the potential decision biases in your scenario. Propose the corrective steps that should have been taken to overcome these biases. If a risk assessment was conducted how did this affect the decision-making process?

Analyze your scenario for what happened in terms of social heuristics. Explain how decisions were made and the social factors that shaped the decision-making environment.

Discuss the greatest challenges to sound decision-making in your scenario.

Critique the decision-making process used by the sponsor(s) and leader(s) of the decision. Identify the mistakes made by the sponsor(s), leader(s) and team members or others impacted by the decision during the implementation of the decision.

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Marketing Management: Discuss the greatest challenges to sound decision-making
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