Discussion:
1. You Are a Health Care Marketing Manager
As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you are going to use the 4 Ps of marketing. Define the 4 Ps and describe how you are going to use each to promote your organization and build your patient base
The four Ps are as follows:
1. product
2. price
3. place
4. promotion
Written Assignments
All written assignments should include citations and references that conform to standards of formatting and documentation as found in acceptable college-level writing guides such as the Publication Manual of the American Psychological Association, sixth edition; the MLA Handbook for Writers of Research Papers, seventh edition; The Chicago Manual of Style, sixteenth edition; and UMUC's Online Guide to Writing and Research.
Your written assignment should reflect the following:
• be typed in 12-point Times New Roman or Arial font, double-spaced, with margins no wider
than one inch
• 3-4 pages
• have footnotes or endnotes with correct citations
• have a bibliography formatted according to one of the style guides noted above