Review the Kellogg module resources, Who Killed Tony the Tiger? How Kellogg Lost Breakfast (https://www.bloomberg.com/news/features/2015-02-26/for-kellogg-cereal-sales-recovery-may-be-lost-hope) and Will Kellogg's Cereal Sales Ever Return to Normal?
(https://www.bloomberg.com/news/videos/2015-02-27/will-kellogg-s-cereal-sales-ever-return-to-normal-)
Discuss the following:
• Background of the market
• Competition
• Industry trends
• Overall market and key segments