Discuss the five ways that, according to Robert Frank, socially responsible firms might compete successfully. Are Frank’s arguments exclusively prudential (based on self-interest) Discuss the five ways that, according to Robert Frank, socially responsible firms might compete successfully. Are Frank’s arguments exclusively prudential (based on self-interested calculations)? If corporate social responsibility (CSR) is limited to doing what is right as long as it serves the corporation's self-interest, how does CSR fare according to Hooker's three tests? [In discussing this question it might help to reflect on the What's in a name? thread from week 1