Assignment:
Firm Objectives
Read the articles Jessica Alba's Triple Bottom startup raises $25 million.
In reference to the articles, discuss how firms incorporate the triple bottom line concept into traditional business concerns over profitability. Respond to at least two of your classmates' posts.
Readings:
1. The Bottom Line of Corporate Good
By Ryan Scott
2. Jessica Alba's Triple Bottom Line Startup Raises $25 Million
By Anne Field