Assignment
Product/service is: GrubHub
MMIP - Promotion and Social Responsibility-Chapters 19-23
i. Discuss the integrated marketing communication (IMC) mix components used to promote the product (Grubhub). (Ch. 19)
ii. Discuss the firm's advertising objective and its advertising media mix (broadcast, print, electronic)(Grubhub). (Ch. 20)
iii. Discuss the Internet marketing possibilities and use of social media in the marketing of the product/service(Grubhub). (Ch. 21)
iv. Explain the role of personal selling in the marketing of the product/service. How are sales representatives selected, trained and evaluated(Grubhub)? Ch. 22)
v. Explain the firm's(Grubhub) efforts at social responsibility, and how it could be more socially responsible. (Ch. 23)
Textbook: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN:9780133856460.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.