Problem
Module: Bzzz Agent assignment. Read about "Strategic Applications of Word-of-Mouth (WOM): Buzz Agents" in Chapter 9. Explore the BzzAgent website. Review the BzzAgent Code of Conduct. Watch: BzzAgent Starbucks video on YouTube. Search on BzzAgent in YouTube to watch videos like this one a BzzAgent triple campaign unboxing.
Answer this question: Discuss the ethical issues and implications in this form of WOM marketing.