Discuss the elements in developing advertising campaign


Discussion:

This is a three-part question:

1. discuss the key elements involved in developing an advertising campaign,

2. describe some of the different media options that could be utilized in an advertising campaign, and

3. choose an advertisement that you have recently viewed (or heard), then identify the message that the advertisement was meant to communicate. Was this ad effective? Why or why not?

Answer well and provide references.

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