Discuss the effects of social media on customer loyalty


Assignment

Visit a website such as Amazon or Barnes and Noble and locate three recent books that discuss the effects of social media on customer loyalty and retention. Prepare a one-page report summarizing three pieces of key information from each book. Often the websites have a section for each book that gives an Overview or Editorial Reviews of the book that will provide the information you need. (Exceptional Customer Service: OnlineResearch Activity Project 3.2 pg. 53 in text)

Remember, your writing must be college level, including grammar, spelling, punctuationand syntax. Important, please proofreadfor comprehension before submitting.

Text: The World of Customer Service, 3rd Edition By Pattie Gibson, Northern Arizona University, Copyright year: 2012, ISBN-13: 9780840064240

Gibson, P. (2012). The world of customer service,(3rd ed.). Mason, OH: South-Western Cengage.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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