Assignment:
Review The Secret Origins of Corporate Strategy at
https://www.youtube.com/watch?v=DQVf7984YDA.
What is Walter Keiechel's view on the value of business consultants? Do you agree?
Review the Closing Case in Chapter 9: Emerging Markets: Emerging Acquirers from China and India. Using the concepts and terms learned in the required readings, discuss the differences between the Chinese and Indian multinational acquirers reflecting upon industry, resource and institution-based views.
APA format and intext citations.
For each forum assignment, you are responsible for the following:
Lesson 5: Corporate-Level Strategies
Required Reading
1) Peng, M. (2014). Global strategy. Mason, Ohio: South-Western.
Chapter 9 Diversifying, Acquiring, and Restructuring
Chapter 10 Strategizing, Structuring, and Learning Around the World
2) Rozek, J., &Karlícek, M. (2014). Customer lifetime value as the 21st century marketing strategy approach. Central European Business Review, 3(2), 28-35.
Retrieved from https://search.proquest.com.ezproxy2.apus.edu/docview/1647600113?accountid=8289
3) Shaw, E. H. (2012). Marketing strategy. Journal of Historical Research in Marketing, 4(1), 30-55.
doi:https://dx.doi.org.ezproxy2.apus.edu/10.1108/17557501211195055
4) Conte, A., &Vivarelli, M. (2014). Succeeding in innovation: Key insights on the role of R&D and technological acquisition drawn from company data. Empirical Economics, 47(4), 1317-1340.
doi:https://dx.doi.org.ezproxy2.apus.edu/10.1007/s00181-013-0779-1
Environmental Scanning: https://www.youtube.com/watch?v=LN03WRRlHwc
5) Dörrenbächer, C., &Gammelgaard, J. (2011). Subsidiary power in multinational corporations: The subtle role of micro-political bargaining power. Critical Perspectives on International Business, 7(1), 30-47.
doi:https://dx.doi.org.ezproxy2.apus.edu/10.1108/17422041111103822