Assignment:
Create a 4 page :
1. Discuss the differences between production, sales, market orientations and societal marketing orientations. Find two companies that represent each orientation and explain why they can be successful following that approach or present reasoning why they should change their orientation to be more successful. Use examples not discussed in class content or text. (Minimum one page). This aligns with Chapter
2. Briefly define demography, then define Tweens, Teens, Generation Y (Millennials), Generation X and Baby Boomers. Explain how demographics and social factors affect marketing. (Your definition should include size of demographic group, years that are covered and demographic consumer specifics. Provide examples of targeted products or services per segmentation.) (Minimum one page)
3. Perform a detailed, supported SWOT analysis on Wendys, Burger King, In-N-Out Burger or Sonic. . There are different ways to approach a SWOT. One way is to list 5-7 items in order of significance, with bullets, for each part: strenghts, weaknesses, opportunities, and threats. After each 5-7 item list, that must be supported with references/facts to back-up your claims, write a paragraph(s) following each part, expanding and supporting your analysis. (Minimum two pages) Here are some examples of SWOTs done by my students by the end of a semester, so these are a little higher level than what is expected at this time, but these give you an idea of different ways to approach the task and what one needs to look like for your final paper.
Format: 1.5 or double line spacing, Times New Roman, Cambria or Calibri 11 or 12 font, Title Page required, pages should be numbered. Overall follow APA guidelines for papers, but no abstract required