Homework: Marketing Research
Length: 1500 to 2000 words.
Individual Marketing Research Paper
Topic: The student must develop a Marketing Research project based on a clear marketing problem or opportunity, detailing the objectives, and explaining why they chose their research design method and how they arrived at their results.
Task
I. Discuss the marketing relevance of the research question you will be developing.
II. Explain why you chose the specific research design selection and the sample design methods.
III. Discuss the development of the questionnaire or the choice of secondary data.
IV. Analyze and interpret the data using a specific conceptual model presented in your work.
V. Build a strategic marketing recommendation to appropriately address the targeted market segment.
The student must structure arguments, facts and figures coherently to support the statements made for each element of the topic. The structure of the work should comprise the following sections:
Structure of the Homework
• Cover page: The first page must contain the full name of the student, the logo of the school, the date, as well as the name of the course and the name of the professor.
• The Table of Contents.
• Introduction: Background, Scope and Method of Investigation.
• Critical Discussion: Analysis using theories and models studied in class, and use of facts, figures, graphs and visual material.
• Conclusion.
• Bibliography.
• Appendices.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, and typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.