Assignment
To begin, select one of the following health care systems that you would like to explore for this unit:
1. Acute care
2. Ambulatory care
3. Assisted living
4. Continuing care retirement community
5. Critical access hospital
6. Dialysis care
7. Home health care
8. Hospice care
9. Long-term care
10. Memory care
11. Palliative care
12. Pediatric care
13. Primary care
14. Short-term care (e.g. post-surgery therapy)
15. Skilled nursing care
16. Surgical care
17. Veterans Health Administration
18. Other (requires approval from instructor)
Next, select an environment/location:
1. Downtown New York City
2. Denver, Colorado
3. Mobile, Alabama
4. Boston, Massachusetts
5. Rural Minnesota
6. Savannah, Georgia
7. Los Angeles, California
8. Fort Worth, Texas
9. Anchorage, Alaska
10. Other (requires approval from instructor)
Finally, select three marketing tools:
1. Email
2. Newspaper
3. Memorandum
4. Radio advertisement
5. Television
6. Telephone
7. Social media
8. Internet
9. Person-to-person
10. Billboard
11. Referral
12. Other (does not require approval from instructor)
Instructions
1. Provide a general overview of your select health care system.
2. Discuss the demographics of your select location.
3. Discuss the advantages of using each marketing tool at your health care system and location.
4. Discuss the disadvantages of using each marketing tool at your health care system and location.
5. Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.