Problem
Read "Company Case LEGO: Making the World A Better Place - One Brick at a Time"
• Discuss the concept of sustainable marketing and explain whether you believe TLG practices sustainable marketing. What are the five sustainable marketing principles, and which one best describes TLG's approach?
• Assess TLG's competitive advantage and discuss the basic steps in analyzing TLG's competitors. Should LEGOS think of themselves as a toymaker? Explain why or why not.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.