Discuss the concept of sustainable marketing


Problem

Read "Company Case LEGO: Making the World A Better Place - One Brick at a Time"

• Discuss the concept of sustainable marketing and explain whether you believe TLG practices sustainable marketing. What are the five sustainable marketing principles, and which one best describes TLG's approach?

• Assess TLG's competitive advantage and discuss the basic steps in analyzing TLG's competitors. Should LEGOS think of themselves as a toymaker? Explain why or why not.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Discuss the concept of sustainable marketing
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