Discuss the concept of social marketing what are some of


1. Discuss the concept of social marketing. What are some of the inherent problems with social marketing? How can those problems be addressed?

2. For the examples of product testing provided in this case, discuss what quality/reliability measurements might be taken and how the data might be analyzed. For example, are the measurements attributes or variables? Would they be analyzed using descriptive statistics, Pareto charts, and so on?

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