Assignment task:
Company: Chickapea Pasta Home Market: Canada Chosen Target Market: Australia
1. Discuss the competitive environment in the home market (Canada), current customer segments served, and why you think the company is successful. Include any previous or current expansion experience.
2. Chickapea Pasta will expand to its chosen target market (Australia), what do you think about Australia's consumer base, cultural food preferences related to pasta, where they can get the raw materials (chickpeas and lentils), the competition in Australia in terms of "healthy pasta alternative" market, and discuss also about the strong middle class or healthy GDP per capita.