1. How does Ken DOne incorporate the Four P's into a creative, effective, integrated marketing effort?
2. What is the product mix that Ken Done’s enterprises have developed?
3. How are his products distributed (through what channels)?
4. Take a look at Done retail stores on the Internet. Set the pricing to USD and browse through the Web site. What pricing strategy is employed by the company?
5. Discuss the company’s global marketing.
6. What was Ken Done’s first marketing effort?
7. What was the result of this effort?
8. How does Ken Done extend his brand?