Question 1: Discuss the company's competitors, and the strengths and weakness of each.
Question 2: Discuss how you plan to differentiate your company from the closest competitor
Question 3: Discuss the company's intentions to be a leader or follower within the industry
Question 4: Assess the macro environmental issues (legal, technological, social and economic) trends with which your business must contend.
Question 5: Identify the most significant trend to impact your business and discuss how the company intends to minimize or capitalize on this trend.