Assignment: Building The Brand And Customer Relations
In the assignmentwe explored how e-commerce can build customer relationships. For this assignment, we will focus on building a loyal customer base and a product identity. This is also known as branding. Branding is the use of a name, symbol or design to give a product a unique identity. The "Golden Arches" of McDonald's or the "Leaper" on a Jaguar are great examples of branding by symbols.
Branding can lead to enhanced customer relationships because the customer can easily identify with a product. The brand might have a "status" associated with it, such as Ralph Lauren and having a polo pony on your shirt. Customers view a brand as an essential element of a product and branding can add value to a product. Customers attach meaning to brands and develop brand relationships.
For this assignment you will need to describe how you would build a brand and enhance customer relations. For your plan, you will need to include the following:
• Discuss the brand image you want to convey and why
• Describe how your audience would identify with your product through branding
• Discuss how you would enhance customer relations and what tools you would use
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.