1) Research a prosperous social networking Web site or company, and use it as a benchmark.
2) Discuss in detail the main objective of the researched social networking Web site or company.
3) Discuss the benchmark Web site or company's core strengths.
4) Discuss at what extent the benchmark Web site or company strategy has been built upon a common set of resources and capabilities rather than specific customer needs.
5) Explain the principal resources and capabilities of the benchmark Web site or company.
6) Identify the benchmark Web site or company's basis for formulating its strategy.
7) Explain what core strengths of the benchmark Web site or company would help your company jump into the global marketplace.