Discussion Post: Southwest Airlines
• Discuss Southwest's approach to (i) attracting, (ii) developing and (iii) retaining human capital (i.e., employees, talent).
• Considering the resource-based view, discuss the basis of Southwest's competitive advantage and the potential challenges to its strategy.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.