Assignment: Strategic Management in a Global Context
Case Study Analysis: AirAsia and the Tune Group: diversifying across industries authored by Julie Verity, Mark Jenkins and Tazeb Rajwani. pp. 651 - 658. Johnson G., Whittington R., Scholes K., Angwin D. and Regner P. 11th Edition Exploring Strategy Text and Cases Pearson Education.
Questions
1. Using Porter's five forces model, analyse the attractiveness of the South East Asian airline industry. In your answer, discuss the barriers to entry a new entrant might face in this industry.
2. Conduct a value chain analysis to determine AirAsia and the Tune Group's organisational capabilities and advance this analysis by using additional framework(s) to interpret their core competencies.
3. Discuss how AirAsia and the Tune Groupused their existing capabilities to grow and diversify their business. Using Ansoff's Product/Market Matrix, analyse the case evidence on which growth directions AirAsia and the Tune Grouphave pursued and make recommendations on future growth options.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.