Discuss the attractiveness of the pharmaceutical industry


Problem

The global pharmaceutical industry - harnessing the whirlwind

a) Identify the main environmental forces in PESTLE currently affecting the global pharmaceutical industry.

b) Briefly discuss the attractiveness of the pharmaceutical industry, using Porter's five forces. How would these forces change within the next 5 years.

c) Identify strategic groups within the ethical pharmaceutical industry. What are the key success factors for each group?

d) Do you want to work in this industry? Why or why not?

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Business Management: Discuss the attractiveness of the pharmaceutical industry
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