Explore Business in Foreign Markets
Problem- Read the closing case "Avon Calls on Foreign Markets". Incorporate into your analysis responses to the following problem-
Problem 1- Discuss the applicability of different marketing orientations to each of Avon's global operations.
Problem 2- Why is Avon so much more dependent on its foreign operations than on its home (U.S.) operations?
Problem 3- Discuss socioeconomic and demographic changes that could affect Avon.
Problem 4- How might a global recession, such as the one that began in 2008, impact Avon's operations?
Problem 5- What are the major competitive advantages that Avon has? How easily might other companies duplicate these advantages?
Problem 6- Avon does not sell within the United States in retail establishments (with the exceptions of kiosks handled by some of its reps).
Part 1- What are the pros and cons of distributing that way?
Problem 7- If you were advising Avon on the selection of new suppliers, what would be your major concerns as you evaluate firms that are potential suppliers?
Part 1- What criteria should the company use to make decisions on where to manufacture their products?
Problem 8- Identify the challenges Avon faces in both maintaining and expanding its global manufacturing and supply chain network given the dynamics of today's competitive environment.
I need help to describe the business in foreign markets and explain the applicability of different marketing orientations to each of Avon's global operation.