Discuss the american marketing association

Question

Discuss the below:

Question 1

_____ is the process of continually collecting information from the external marketing environment.

Question 2

The American Marketing Association defines marketing as the

Question 3

In customer relationship management, firms selling big-ticket items with small customer bases often find it advantageous to develop

Question 4

_____ is the process of acquiring, maintaining, and growing profitable customer relationships by delivering unmatched value.

Question 5

Which of the following are B2C marketing segmentations?

Question 6

_____ holds that delivering unmatched value to customers is the only way to achieve long-term profitability for the organization.

Question 7

When firms in B2C markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of _____ segmentation.

Question 8

Creating products tailored for individuals on a mass basis is referred to as

Question 9

When data is gathered using _____ the researcher does not directly interact with the research subject.

Question 10

Demographic segmentation divides the market by

Question 11

The purpose of missionary selling is to

Question 12

Utilized by businesses, _____ include(s) small, movable capital purchases, designed for a relatively short productive life.

Question 13

Question 14

The _____ is a theoretical model that includes the stages of introduction, growth, maturity, and decline.

Question 15

The stages of the new product development process are

Question 16

_____ integrates advertising of branded products into interactive games.

Question 17

Researchers have identified five product characteristics that affect the rate of adoption and diffusion. Which of the following is NOT one of these five characteristics?

Question 18

The big idea that results from a successful creative development process is

Question 19

_____ consist(s) of small ticket items that businesses consume on an ongoing basis but are not needed to develop a final product.

Question 20

_____ is the paid integration of branded products in movies and on television.