Problem: Product Life Cycle Analysis
Today Product Life Cycle Analysis as a Marketing tool is paramount and as marketing professionals the need to understand how to use and measure this challenge has become an increasing valuable tool.
Instructions:
1) Discuss the advantages of using Product Life Cycles in the sales process.
2) After reading Chapter 7, review the Competitive Analysis Worksheet. Review and respond to the following:
a) Value-added product selling strategies are developed and enhanced when salespeople analyze product, company and salesperson attributes of the competition in relation to the benefits they offer. Ultimately, this information assists the salesperson and differentiates, creates value within the sales process.
3) After viewing the worksheet begin completing the analysis by responding to the areas in question.
a) Begin by developing a company product and compare and contrast with your competitors, A & B. Upon completion of the analysis you can begin to develop your SWOT analysis: Strengths, Weaknesses, Opportunities and Threats. Begin to draw some analysis. Where are your Strengths, Weaknesses, Opportunities Threats?
b) Where are your competitors Strengths, Weaknesses, Opportunities], Threats, explain? Are there any similarities, explain?
c) Describe some proactive strategies needed to take place.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.