Problem
A. Consider the pricing tactics of Discounts and Allowances, Value-Based Pricing, and Dynamic Pricing and select one that can be used for your product. Why use the chosen one and not use the other two? Remember to consider the target market/product type/pricing strategies/competition when deciding.
B. Identify and discuss the advantages and disadvantages of 1 potential marketing channel for product distribution. Why is it the best choice for your product? Remember to consider the target market/product type/pricing strategies/competition when deciding.
C. Discuss 2 types of retailer stores from the list below you would use to distribute your product and why you chose them. Be sure to consider how the characteristics of the retailer relate to your product type, target market, and pricing goals.
Type of Retailer:
a) Department store
b) Specialty store
c) Supermarket
d) Drugstore
e) Convenience store
f) Full-line discount store
g) Supercentre
h) Specialty Discount Store
i) Warehouse Membership Clubs
j) Off-Price Retailer
k) Factory Outlet
l) Restaurant.