Assignment problem: You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit it to develop a marketing package that promotes your health care organization.
Professional letter from you to the local Chamber of Commerce introducing your new health care organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote.
Discuss the 4 P's of marketing in your organization
Discuss the 5 P's of health care marketing in your organization
Create mission and vision statements
Develop codes of professional conduct which support social responsibility in your select health care field