MAKT 355 Spring 2015 semester
Project Guidelines
A. Topics you could write on as the following (select one):
1- Women in Kuwaiti Media
2- Men in Kuwaiti Media
3- Islam in Kuwaiti Media
4- Hala February in Kuwaiti Media
5- Advertising campaign effect in success the organization in the following fields:
a. Health: (Fight against Smoking, Drugs, Cancer disease)
b. Environment
c. Education
d. Business (Automotive, Food & Beverage, Travel & Tourism, Real Estate, Telecommunicating, Banking)
6- Technological Revolution in Advertising
7- Role of internet and interactive media in an IMC Program
8- Publicity Vs. Privacy
9- Public Relation Impact on company's ability to achieve its objectives
10- Using Integrated Direct Marketing for Competitive Advantages
11- Importance of Sales Promotion in Companies IMC
12- Role of Personal Selling in IMC Program
B. Total world required 2500- 3000 words
C. Format required:
• Font: Arial
• Font Size: 12
• Line spacing between rows: Double
D. Cover page required , and should includes the followings:
• Advertising & Promotion MRKT 355
• AUK University
• Project's Name/ or Title:
• Prepared By student's name:
• Student Number:
• Words count ( )
• Professor's name:
• Date of submitting the project:
Note:
Every page of your project should include at the bottom - right corner: your First name, Last name
E. Index & Executive Summary are required
F. Citation, Bibliography, Appendix (if using) should be documented: APA/ or MLA Citation Style to be used. Website bellow shows the rule & examples
https://www.ehow.com/about_5435492_mla-vs-apa-works-cited.html.