Assignment
(Product/service is: GrubHub)
MMIP-Positioning and Branding Strategy Questions (Chapters 10-13)
• Explain how the product/service(Grubhub) is positioned in the market. Create a positioning statement for the product/service and explain its rationale. (Ch. 10)
• Discuss techniques of building brand equity. Which brand elements would be most useful in differentiating the product/service from competitors? Explain the brand promise of the product/service (Grubhub). (Ch. 11)
• Explain the organization's market classification (leader, challenger, follower, or nicher). Select one and omit the others. If it is not the industry's market leader, which firm is the leader? Explain its strengths and weaknesses. (Ch. 12)
• Explain the product's current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others). (Ch. 12)
• Is the product classified as a convenience, shopping, specialty, or unsought good? Select one type and omit the others. (Ch. 13)
Textbook: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN:9780133856460.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.