Strategic Market Planning
Part 1: Working on the Plan
Complete the following:
• Assess the market attractiveness and competitive position for the product.
• Create an exit strategy and guidelines for its implementation.
This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.
Part 2: Tactical Marketing Mix Strategy
Complete the following:
• Develop a detailed tactical marketing mix strategy (product, price, promotion, place, and service).
This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief, 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9-12 pages in length.
• Objectives:
• Achieve the ability to present the findings of marketing strategies via written and oral communication.
• Appropriate use in how to design and conduct quantitative and qualitative marketing research to support marketing plan writing and research.
• Appropriate use in integrating, extending, and applying a marketing strategy and knowledge skills in a live business context.
• Compose a marketing plan that incorporates research.
• Execute mastery of customer analysis, competitor analysis, branding, marketing communication, channel designs, pricing strategies, and the whole marketing environment.