Assignment: Business Plan Development
Length: 2000 words.
Scenario and activity:
You have an exciting entrepreneurial idea and you are in a position to turn that idea into a small business venture. You need to create a persuasive Business Plan that you can present to potential investors to convince them of the viability of your venture with a view to receiving the funding you will require.
Your business plan will include:
o A business proposal in which you introduce your business idea and motivation to pursue it.
o Identify the target market; apply methods to analyse the competitive environment; determine the resources required; overall generic strategy (low cost or differentiation strategy) discuss strengths, weaknesses and areas of risk; and develop a contingency plan that minimises risk.
o Conduct an external competitive analysis.
o An assessment of the skills and capabilities required in which you assess how they can be acquired or developed and discuss the associated costs and timescales involved.
o A consideration of your promotional activities plan to support the pre- and postlaunch phases of your launch, justified with a critical evaluation of the chosen activities.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.