Problem:
Locate an article that discusses strategic marketing and market-driven strategies within organizations. This could include corporate, business, and marketing strategies and/or the analysis of product markets, end-users, competition, or market size.
1. Explain how the article examines a market-driven strategy and address how it affects the marketing within an organization and, ultimately, the marketing plan.
2. Describe how these forces of change will affect the strategic marketing function.
3. Explain how effective segmentation, targeting, and positioning will impact strategic marketing.
4. Describe additional learning from this article as it applies to effective strategic marketing.