Problem
I. Amazon was not the first e-commerce company but is arguably the most successful and transformative. Discuss one strategic factor or approach that sets Amazon's business model apart from other e-commerce firms. You only need to discuss one and provide a brief explanation for how it creates competitive advantages for Amazon.
II. CarMax's business model is known for its adoption of omnichannel strategy. Discuss what omnichannel is and how it differs from multichannel strategy.