Discussion Post: Microenvironment
• Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization. Be specific and provide relevant analysis useful for the organization.
• Consider what marketing research the organization has done or can conduct in the future. Include at least one specific primary data collection and one specific secondary data gathering. Also, what marketing decisions have been or could be made with that marketing research?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.