1. Discuss some of the basic functions performed by the bill of lading.
2. Select a marketing strategy or activity that you feel is especially effective for online marketing. Explain how it works and why you think it can work so well on the Web.
3. An Objective Performance Measurement (OPM) is usually a quantitative count of the result of work such as sales volume, complaint letters, and output. In other words, what factual evidence can be presented to support the level of performance?