Discussion Post: Principles of Marketing
A local supermarket would like to introduce their own brand (e.g., Walmart's Equate brand) of paper goods (e.g., paper towels, facial tissue, etc.) to sell alongside their current inventory (national name brand, Charmin Tissue). Discuss some advantages and disadvantages of doing so.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.