Question: The Professional Painters DFW segment offers the most significant opportunity for the JBC to succeed for the following reasons. Firstly, JBC established themselves manufacturing premium-priced paint as they are currently selling "the highest-priced paint (p.83)". Their market directly targets professional painters who "do seek out quality product (p.82)". Even though professional painters only reach 35% in the market, JBC can earn more profit from not reducing their profit margin. Furthermore, their competitors have not pursued the Professional Painters DFW segment yet, allowing JBC to be the number one premium paint in that segment, concreting their brand image (p.82).