Discuss selling products in the business-to-business sector, Marketing Management

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Discuss selling products in the business-to-business sector

Assignment task: Digital Marketing

You are a newly installed marketing manager in a company selling products in the business-to-business sector. Currently, the company only has a limited website containing electronic versions of its brochures. You want to convince the directors of the benefits to the company of investing in the website. How would you present your case?

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Marketing Management: Discuss selling products in the business-to-business sector

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