Discussion Post: Wendy's: History and Life After Dave Thomas
Review the case you read. After reviewing the case, address the following topics.
o Discuss the role of experimentation in helping Wendy's determine its optimal level of advertising expenditures.
o Evaluate the use of primary type scales in measuring consumer preferences for fast-food restaurants, and differentiate nominal, ordinal, interval, and ratio scales.
o Compare and contrast the use of Likert, semantic differential, and Stapel scales in measuring consumer preferences for fast-food restaurants.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.