Global Marketing assignment
Question1: Intro - relationship between global marketing and FONEX
Question2: Draw table ( i will give) - the date of currency is important.
define apprecition / depreciation.
give example
question3: at least 4 reasons (reference from economics textbook)
Define balance of payment - Relationship between BOP and Appreciation/ Deppreciation (A/D)
Research table of 2 countries (A/D) . ( Japan vs USA or China vs USA )
Inflation rate
Interest rate
Question4: Marketing implication (using 4Ps)
Price: explain grey trade and credit terms
Product: affect features/ designs by purchasing power
Place: where to produce?
Promotion: related to Price.