Assignment:
Applying the Three Generic Strategies This chapter discussed several examples of companies that pursue differentiated strategies so that they are not forced into positions where they must compete solely based on price. In a team, choose an industry and find and compare two companies, one that is competing based on price and another that is pursuing a differentiated strategy enabled by the creative use of IT. Some industries you may want to consider are clothing retailers, grocery stores, airlines, and personal computers.
Prepare a presentation for the class on the ways that the company is using IT to help it differentiate and compete against the low-cost provider. Before you begin, spend some class time to make sure each team selects a different industry.