Assignment: Red Bull Case Study
• What are Red Bull's greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks to their brand equity of competing against such powerhouses?
• Discuss the pros and cons of Red Bull's nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?
• Discuss the effectiveness of Red Bull's sponsorships, advertisements, personal selling strategies, promotion, events, and public relations. Where should the company draw the line in terms of risk?
• Recommend the next steps for Red Bull with respect to their marketing and advertising strategies.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.