Problem: At the turn of the century, technology made it possible to compress a music track into a digital file of a few megabytes. Internet access also became widespread. With these changes, digital downloads of MP3 files became faster and peer-to-peer music sharing became popular. The record label industry witnessed its revenue declining. The industry failed to recognize the disruptive power of the new technology and tried to solve the problem of "prohibiting illegal downloads" and it framed the core question as "How might we stop illegal music downloads?"; This is an example of: