Please respond to the following:
Q1
"Pricing Products and Distribution Channels"
• * From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.
• Imagine that you are a manager at a brick and mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability. Upload a short (one to two [1-2] minute) to share your ideas Note: Your video must be professional and of academic quality.
Q2
"Hit Your Mark With Matched Messaging" Watch the video below and then respond to the questions that follow:
https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_j6obbvkz/embed/iframe?&flashvars[streamerType]=auto
Develop a brief IMC for the company or product you are working on in your assignments.
• First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
• Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
Q3
"The Importance of Social Media and Web Analytics" Please respond to the following:
• * From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.
• Use the Internet to research social media marketing strategies. Next, imagine that you are a manager of a retail store in a major mall with decreasing sales. Suggest two ways that you can use social media in order to increase sales and promote your business. Provide two examples of businesses that have used these methods and succeeded.