Problem: Carefully read the questions and brainstorm/discuss possible solutions that would address the problems presented. ALSO tell what the solution would do either positive or negative. Remember some solutions may have a negative affect but eventually turn into a positive. For example, raising prices may cause demand to drop but the price increase could possibly yield more profit in the long run. (5 solutions each) Problem: 1. Shoe Repair Shop • In business 75 years • Family owned by 4 generations • The last 6 years business profits have been declining by 12 - 15 %